Wider reach. Since not all customers stick only to one communication channel, it’s essential to combine multiple to deliver your Germany Cell Phone Number List marketing message. When combining email and SMS campaigns, you are more likely to increase your reach and deliver your offers to different customer groups.
Attaining multiple goals. Email and SMS marketing help reach different business objectives and deliver different content. For instance, emails are designed to send content including detailed information, while SMS usually includes a short message driving action. SMS messages often have time-sensitive offers, seasonal promotions, and exclusive discounts.
Better engagement. A combination of email and SMS campaigns contributes to a higher engagement of your target audience since messages are visible on both channels. On the other hand, customers have the opportunity to communicate with you through the channel they prefer.
Higher ROI. Crafting personalized offers for both SMS and email campaigns can bring you better ROI and higher conversion rates. When subscribers see messages tailored to their specific needs and preferences communicated either through emails or SMS messages, they are more likely to engage with your brand, performing some actions like opens, clicks, or purchases.
Reduced shopping cart abandonment. With email campaigns, you can remind customers about the items they haven’t checked out yet. It’ll be even more effective when combined with SMS campaigns. Since SMS has high open rates, you can inform them about their shopping carts quickly.